Yabby Outdoors

We teamed up with Yabby Outdoors and AFL legend Brian Taylor to create a series of fast-paced social videos. All shot in a single day, the content leaned into a recent social media trend to engage audiences quickly before switching to a strong brand-led promo. Built for TikTok, Instagram Reels and beyond, the campaign was designed to drive both engagement and brand recognition in the lead up to Christmas.