Warrior

Black and white campaign portraiture for Warrior, with Vinnie Jones in front of the lens. The former Wimbledon hard man turned Lock, Stock and Snatch actor needs no introduction, and he brought exactly the presence you'd expect. A plain grey backdrop, moody light and nowhere to hide: he squares up to camera with fists pressed together and the brand mark front and centre on his tee. Grainy, direct and a little confrontational, it sells toughness without a word of copy.