A behind the scenes mockumentary for Toyota, set on a shoot styled as a show ring. Purple drapes, a white picket fence and a Best of the Best judging table frame the C-HR and Yaris Cross as they are paraded like prize entrants, while a stills photographer, a clipboard carrying official, two deadpan commentators and a roaring crowd play it straight. The real cameras and crew stay in shot.
We made it for agency Hero on Toyota's SUV campaign, covering both shoot days on set with production company Finch. Hero's brief asked for natural, opportunistic coverage with a focus on each vehicle, the branding moments and any humour on set, and their references, Best in Show and The Office among them, pushed it toward mockumentary. We grabbed unscripted vox pops along the way, including the handlers and commentators in character.
The deliverable was a 90 to 120 second making of edit in both 16:9 and 9:16, along with the full rushes.
