A 30 second hype reel for Tommy Hilfiger, cut fast from an in-store event to capture the energy of the night for social. Fans pack the balconies and escalators with signs and cut-out heads, guests pose against the Tommy Hilfiger and Mercedes-AMG Petronas Formula One backdrop, a DJ keeps the floor moving and black and white portraits punctuate the rush. Two further 16:9 edits sit alongside the hero.
Paper Stone Scissors brought us in to cover the event for Tommy Hilfiger. Lachie shot it on the night, working the crowd handheld, and the edit was turned around quickly so the content could go out while the event was still fresh.
