A 30 second hype reel for Tommy Hilfiger, cut fast from an in-store event to capture the energy of the night for social. Fans pack the balconies and escalators with signs and cut-out heads, guests pose against the Tommy Hilfiger and Mercedes-AMG Petronas Formula One backdrop, a DJ keeps the floor moving and black and white portraits punctuate the rush. Two further 16:9 edits sit alongside the hero.