We teamed up with The Reactor to create a brand film that brings The Gild Group's image to life. Using only stock footage, we pieced together the perfect visuals to tell the story, without shooting a single new frame. The end result? Punchy content with weight.
The film was built from The Reactor's voiceover script, written with 15, 30 and 60 second versions in mind. We started from a guide read of the VO and the brand's style guide, fonts and logos, then hunted down footage to carry each line, with a sound designer and a remixed music track building the tension through the 60 second hero.
Over a few rounds with the agency and client we sharpened the type and pacing and broadened the casting in the footage, adding older faces so the film reflects the full range of people The Gild Group works with.
