A music video for The Bamboos, conceptualised and shot in the thick of Covid-19 restrictions. We had a great time cooking up this little piece with Lance Ferguson and the band, with social distancing front and centre of the entire concept and shoot.
The song is Hard Up, from the band's 2020 album. With the band unable to gather, each member recorded themselves playing the full track over Zoom, and we filmed over two days in April 2020 with a small footprint, playing the song back on set for the performances. In the edit those recordings became a tiled Zoom grid, with Kylie Auldist and Lance swapped in and out of the frame.
We graded it to a muted, slightly washed out look that kept the character of the home recordings, then delivered online and ProRes masters. The Zoom grid also became the artwork for the single.
