The Back to School 2023 campaign spot for Target, shot in studio with a cast of kids who did most of the work for us.
The concept was "Class Portrait of 2023": ten kids on a white cyclorama with a handful of props, captured for Target's social channels. We came on board through Wellcom and shot a morning session at their Port Melbourne studio, working side by side with their stills photographer.
The cyc was fully lit to match a recent Target reference, and we chose a light, easily diffused key so we could move quickly with the kids between setups. Rushes were handed over on SSD the next day, with a second backup kept at our end.
