SureShot GPS

Product films for SureShot GPS's 2017 range: the Watch+ golf GPS watch alongside the Air and the Lazer. Each pairs a golfer out on the course with clean studio graphics of the device and what it does, from golf, fitness and time modes to heart rate tracking and water resistance. The SureShot team mapped out the key features for each section of each film, and gave us room to rework the order and pair them with the footage as the edit came together. From there we built one film per product, so each device gets its own clear walkthrough rather than sharing a single spot. We came back to the series afterwards to update the Lazer, Watch+ and Air films as the products and branding moved on.