A brand film for Shegoa goat milk formula, built from warm, natural-light moments at home: story time on the couch, a toddler padding down the hallway, a mum and daughter in a leafy courtyard and a baby mid-laugh, before it settles on the tin on the kitchen bench. Delivered in English with further language versions.
We shot it in a single day in July 2021, working from a run of show and a visual direction moodboard prepared by the Shegoa team, with a stylist and make-up artist on set. Stills and video were captured on the same day, so the brand came away with a campaign image library alongside the film.
The edit was built to a 30 second script, starting from a guide read so the timing could be locked before the final voiceover went down.
