Purebaby – Feel The Difference

An online ad for Purebaby, shot on location on Hamilton Island. We were tasked with creating a short piece that conveyed Purebaby's soft and gentle craft of using organic cotton. Feel The Difference was one of two films in Purebaby's Field to Family campaign, alongside a Behind the Design piece shot with the team at their head office. The brief was a short cut of around 35 to 40 seconds, carried by text overlays rather than voice over. We shot the island footage with Purebaby growsuits sent up ahead of the trip, then picked up the remaining interior moments back home in Melbourne so the softer, indoor shots cut in with the location material.