Portable Long Service Authority

TVC

Victoria's Portable Long Service Authority exists so that workers in community services, contract cleaning and security keep their long service entitlements when they change jobs. For A Time & Place we shot a 30-second spot that puts three workers at the centre: a disability support worker, a hotel cleaner on an early shift and a security officer doing his rounds at night. Each scene carries the message without announcing it. Quiet, observational, no commentary.
  • ClientPortable Long Service Authority
  • AgencyA Time & Place
  • Executive Creative DirectorCharles Baylis
  • DirectorCharles Baylis
  • CopywriterKatie Britton
  • ProducerMarlese Byfield
  • Co-Director / DOPNick Rieve
  • 1st ACLachie Argy
  • GafferSweeney Crabb
  • Post-ProductionKilogram

Three locations, three sectors. A suburban street in morning light, a Rydges hotel room dressed to read as dawn, and a Port Melbourne warehouse yard after dark. Each scene was lit to match the hour it portrays rather than the hour it was shot.

The approach keeps talent in motion and avoids anything that reads as a testimonial. Action over explanation: a carer getting someone into the car, a cleaner working through a room, a security officer walking his rounds.