The latest Politix Spring fashion film campaign. Entirely shot in studio on green screen at Melbourne's Fabrik Studio. The content piece was designed to stop thumbs scrolling and engage viewers instantly. By creating multiple versions of the same model at different focal lengths, viewers can see all aspects of the suits in a dynamic fashion.
We made it with Paper Stone Scissors, shooting across two days alongside the campaign's stills, with art director Dylan McDonough on set. Working on green screen kept every option open in the edit: the backgrounds, the framing and the number of versions of the model on screen were all built in post, which we handled in house.
