Marriott Bonvoy x AO
Centre Court 360 Degrees
We partnered with creative agency The Reactor to execute the end-to-end video production and post-production for Marriott Bonvoy’s premium VIP activation at the Australian Open. Bringing a global luxury brand to life inside Rod Laver Arena required content with weight—cutting through the tournament noise to create an unforgettable, premium experience that seamlessly transported viewers from the high-octane energy of centre court to breathtaking Marriott destinations worldwide. Tasked with bringing the agency's creative vision to life, Kilogram managed the highly technical, multi-platform production pipeline; this included capturing talent in a specialised green-screen studio shoot, building custom digital background environments, crafting an immersive stadium-scale sound design, and engineering the final 360-degree courtside edit that wrapped around the entire arena. In addition to the massive arena takeover display, we produced a premium in-room introductory video that played across local Marriott properties to establish a unified, upscale tone for VIP guests throughout the tournament.
- AgencyThe Reactor
- ClientMarriott Bonvoy x Australian Open
- DirectorNick Rieve
- Post-Production OfflineKilogram
- Post-Production OnlineThe Reactor