Maribyrnong City Council

Creative West

A four-minute community film for Maribyrnong City Council, made to build public momentum for Creative West, the proposed cultural precinct for Footscray's west, before a single sod was turned. The film is the campaign's centrepiece, built around five distinct local voices: a Wurundjeri Elder, a market vendor, a working artist, a parent, and a music student. Architectural renders appear only after the community's case for them is fully made, demanded by the chorus that precedes them.

ClientMaribyrnong City Council
DirectorNick Rieve
ProducerMelissa Gulbin

Shot across four June days in Footscray, the film works with the specific qualities of Melbourne winter light, sideways afternoon gold through market corridors, blue-grey overcast that makes faces glow. Natural light throughout, handheld or locked tripod, 35mm and 50mm primes. No gimbals, no sliders.