lululemon x Movember

Movement for Change, a campaign film for lululemon and Movember. A crew of mates in lululemon kit muck around in a warehouse studio, trading poses, moustaches and laughs in front of the camera, to get people moving and talking for men's health. Made with Mushroom Creative House for the lululemon x Movember capsule collection, the shoot ran over a single day at Lumi Studios in Box Hill North, working alongside the stills shoot. We filmed handheld and on a gimbal for a high energy, squad feel, mixing tight product detail, match cuts of the talent pulling the kit on and in camera tricks, while the talent told us on a pop up backdrop why they support Movember and what movement unlocks for them. The footage became a 30 to 45 second social reel delivered in 16:9, 9:16 and 1:1 with and without a call to action, plus content for the large screens at the product launch event.