A 72-year-old dancer and her return to ballet class sit at the heart of this TVC for L'Oréal Paris Age Perfect Golden Age. She began dancing at 12, stopped touring when her son was born, and found it renewed her to go back. We kept it simple: a soft pink and white set, ballet shoes being tied, arms opening wide and the line, my perfect age is now.
We made it with McCann for a campaign encouraging women over 60 to feel empowered by their age: one long form film and three short form pieces of around 30 seconds, each built on one woman's own story. We sat in on casting and callbacks to find women whose stories and presence came through on camera, then shot in a single day at Rokeby Studios, running two cameras at once (a mid shot on the performance and a second on a slider) before moving through the detail shots.
