Levi’s

A decommissioned train sitting in a rail yard was the location for the latest Just Jeans x Levi's video campaign. Giving this location film dynamics and movement was quite the task. By locking off the camera, constantly moving our lighting to simulate exterior movement, then masking the windows to replace the stagnant background with stock footage, we managed to bring the New York subway to Melbourne. The carriage sits out at a railway museum in Newport, and we shot the motion side of the campaign there in a single day alongside the stills, working from Paper Stone Scissors' concepts. The stills shoot could treat the train as a set, but video needed it to feel like it was moving, so most of the work happened in post, with a lot of VFX going into the hero 15 second film before it was cut down for Levi's digital placements.