Lekker

Introducing the Lekker X. This launch film for Lekker's new e-bike rolls through inner-city laneways, brick warehouses and graffiti walls on a bright day, riders in white tees on mint and black frames. Punchy supers like Change The Game and City Proof With Attitude keep the pace up, while close detail on the frame, battery, display and tan-wall tyres gives the product its moment before a simple Go X sign-off. The job came to us through our friends at The Reactor. Lekker supplied the bikes and we looked after the shoot, edit and grade, capturing a set of product stills of the Lekker X along the way for the brand's product pages and mail-outs. The on-screen call-outs were written with the Lekker team and refined over a few rounds of edits, along with an opening title card that introduces the bike before the ride begins.