A 30 minute cinematic TV show for Kmart, and Kilogram’s first dip into the world of prime time television, made on a tight schedule of 5 weeks from pre-production to delivery. Our aim was to show an honest reflection of the highs and lows experienced by everyday families in the 2020 Melbourne Covid lockdown whilst reminding people that there are a lot of people out there doing it tougher. Kilogram collaborated with Mushroom and Kmart to pull it together.
Made as a special for Channel 9, the show weaves together two threads. One is a scripted family story, developed with a screenwriter and shot in a mixed-media, home movie style that sits alongside photos and footage supplied by the family. The other is documentary coverage of the people behind the Kmart Wishing Tree Appeal, built from interviews, profile portraits, follow-along footage and drone establishing shots.
