JJ Shorts Fit Guide 26 & P4 A two-day shoot covering both a range campaign and a product fit guide for Just Jeans' Summer '26 shorts and tees. The brief called for motion content spanning in-store screens, digital hero edits, and social reels — each format with its own rhythm, from 60-second outfit compilations down to 10-second individual looks. The work balances the breadth of the range with the specificity of a fit guide: colour, cut, and silhouette made legible in motion. The shoot ran across two days with distinct mandates. Day one focused on campaign range content — hero edits compiling six to eight outfits, cut for multiple aspect ratios across digital and in-store formats. Day two shifted to product detail: individual fit guide films for shorts, tees, and shirts at square crop, built to live on the JJ website alongside reference imagery. Social reels on a white background handled the range and colour story separately, keeping the messaging granular. The volume of deliverables — across more than half a dozen output sizes — required editorial discipline to ensure each format felt considered rather than cropped.
