Jolie & Deen

A jewellery film for Jolie & Deen, the South Yarra label behind a range of gold and pearl pieces. We shot it at Rufus & Cooper in Hawthorn alongside photographer Jim Wilde, sharing one set with the stills campaign. Jim captured each look first, then we adjusted the light and filmed a run of movement for motion. Warm constant lighting and a soft tonal backdrop keep every eye on the jewellery, with close, slow moves across drop earrings, baroque pearls and stacked rings. In post we graded the film to match Jim's stills, so the campaign reads as one across Instagram and the website.