JC Live & Brand Jellis Craig's property insights platform, The Report, needed a campaign that matched the pace of its audience. The brief was aspirational and kinetic — a 15-second hero film and a suite of short article videos built to live across digital surfaces, text landing on motion rather than motion carrying text. The hero cut runs to fifteen seconds — motion-first, type applied after picture lock so placement could be judged against the edit rather than guessed in pre-production. Article films followed the same logic: movement up front, then a clean hold for text to breathe. Stills and motion were shot on the same day, with graded TIFFs delivered alongside the video assets so Jellis Craig's design team could build print and digital collateral from a shared colour foundation.
Tastemakers Sydney Six films across two days, two subjects, two corners of Sydney. For Jellis Craig's Tastemakers series, interior stylist Natalie Walton opens a Bellevue Hill home and walks the showrooms of inner Sydney, while art curator Jerico Tracey moves through Cronulla — a private residence, then a restaurant whose walls she shaped. Each subject gets a how-to, a sit-down interview, and an on-location film: three formats that together portray a way of seeing. The Bellevue Hill shoot put Natalie Walton in her element — styling a home, then moving through the furniture showrooms that inform her practice. A two-camera sit-down anchors the series with her in conversation; the day-in-the-life film does the work of showing, not telling. On day two in Cronulla, Jerico Tracey's eye for art becomes the through-line. The site visit to a local restaurant — where the art on the walls is hers — gave the final film its clearest argument: that curation is as much about place as it is about object.
Tastemakers - Arch Cat Brown moves through a Brighton home placing linen, adjusting throws, hanging art — and the camera follows. Produced for Jellis Craig's Tastemakers series, the four-film set frames Arch Melbourne's founder not as a talking head but as a practitioner mid-process, her voiceover emerging from the work itself. Documentary instinct over presentation polish. The brief called for practical, actionable styling tips. The creative pivot was to stop illustrating them and start capturing them — handheld, room to room, Cat speaking as she works rather than to camera. CULTIVER homewares feature throughout: close-ups of linen being laid, cushions placed, throws dressed. The product integration is structural, not decorative — the objects are the story. Lighting supplemented the location's natural brightness, adding directional light through the front bedroom and faking sunlight in the primary bathroom to keep the look consistent across the day.
