We produce regular, bi-monthly content for Jay Jays to ensure their social channels are abundant with playful, engaging clips that keep their followers up-to-date with the latest range and trends. Working with The Reactor, we choose to shoot at locations in and around Melbourne that have an urban, street vibe.
Each shoot is built around a promo. The Reactor sends a video brief and references for the new range, and we plan the day around it, often running alongside the campaign stills so the clips and the photography share the same talent, styling and locations. Some days move out to spots like Altona, others stay in the studio.
Alongside the product clips we also shoot personality pieces, including day in the life, vlog style videos with sound recorded on the day, so the channels get a mix of fast, styled edits and something a bit more candid.
