Jameson Capital

A suite of investor-facing films for Jameson Capital, from the 2023 Evergreen brand film through to the 2026 series covering the Evergreen fund, the JCP Fund and the borrower proposition. Calm, considered and shot to give a private credit business a clear human face. We first came to Jameson Capital in 2023 through Straight Out Digital, who look after their website, and that first Evergreen film set the style. When the team came back in 2026 for a refresh, we kept that look and built the new films from a finalised script, filming five of their people in a single day at their Melbourne office, each interviewed against a clean white backdrop. In the edit, each film is built around a set of plain questions, starting with what Jameson Capital actually does, with the strongest take from the right speaker leading each section.