Regular fashion campaign shoots for Jacqui E, with a new hero film for each drop across the year. Shot in studio and on location, the films are built to carry the collection across the website and social channels, giving each look the movement that stills alone cannot.
Working with the Jacqui E brand team and Jane the Agency, our motion crew runs alongside the stills photographer on each campaign day, so the films and the stills come from the same set and the same light. Recent drops have taken us on location to Rippon Lea and Williamstown, along with a Christmas campaign shoot.
For each promotion we cut a hero film first, then shorter films for the individual looks, graded to sit with the final campaign stills on the website and Instagram.