An educational online ad for Intershop, made alongside agency The Reactor. We decided a combination of studio footage, motion graphics and voice over would bring this piece of content to life.
The Reactor wrote the scenarios and script and designed a set of icons, which we built into a storyboard and then an animatic before the final edit. The icons were animated in post and delivered as alpha layers so they could be composited straight over the studio footage.
The voice over was recorded once the animatic was locked, and we finished the piece with a final voice mix.
