Health Lab

Social content and a short video for Health Lab's new kids range, which came with a fresh new look and a campaign featuring Bec Judd. Alongside the social content, we shot a small video piece highlighting the juxtaposition between expectation and reality of organising your little kids' snacks for school. The stills and both videos were shot in a single afternoon at a family home, with a lighting truck on hand and hair and make-up in the first hour so we were set up and ready when Bec stepped in. For the lunchbox film we chose not to go split screen, and instead cut back and forth between the expectation and the reality, each with its own music. A second film used the footage of Bec and the kids playing in the lounge room, cut to music with the tagline at the end, and we graded and retouched the hero stills in time for the range launch.