Hassell | New Beautiful

Travelling all over the east coast of Australia, we created a campaign film for Hassell showcasing buildings within nature in a post-COVID world. Hassell wanted a bright film with curated sound design that makes you feel like you're on the move. The editing techniques, mixed with a crafted soundtrack, allowed the piece to flow and never lose its pace. We cut New Beautiful to a two minute version with Hassell's brand team, who supplied the script and on-screen graphics. We animated the graphics from layered files so each line could move with the edit, and the cut was scored, mixed and graded before delivery in both a full quality ProRes master and a lighter version for sharing.