Campaign films for Fox Fit. We work regularly with our friends at Fox Fit and are constantly trying to push the boundaries with each campaign. The most recent, 'Run your Race TOGETHER', represents the determination and drive within whilst training in a group session.
Run Your Race started in early 2022 as a punchy 20 to 30 second promo built around four of Fox Fit's own people. Each of them delivers a section of the script, intercut with the training, so the message lands short and direct.
We shot listed it before the day to give the session structure, then built the edit from those lines and the group work around them. It sits alongside the other pieces we've made with Fox Fit over the years, from on demand class content to their franchise films.