Forever New

Fashion Films

Five campaigns for Forever New, shot back to back across two years: spring racing wear in Sorrento, the launch of the Curve range around Sydney's harbour-side suburbs, a studio trio for the spring range, and fashion films made for the opening of the Chadstone superstore. Directed and shot by Kilogram, edited and colour graded in house.
  • ClientForever New
  • AgencyThe Reactor
  • DirectorNick Rieve
  • DOPNick Rieve & Aydin Bozkurt
  • Post-ProductionKilogram

Spring Racing, 2019 Shooting in Sorrento, we were tasked to bring a fresh energy to Forever New's new range of spring racing wear. With lots of vibrant colours and palette's and stunning locations we definitely had plenty to play with. Edited and colour graded in house.

Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still

Curve, 2019 Forever New's newly released 'Curve' range is a very special project that we were honoured to be apart of. It was the first time the client had released garments aimed exclusively at curvier women, so finesse was of the essence. Shot around Sydney's harbour-side suburbs in amazing conditions, Curve was one of our favourite projects of the year. Featuring Jennifer Atilemile who is now the face of Forever New Curve.

Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still

Spring Range, 2019 Three different campaigns shot back to back for Forever New, showcasing their Spring range. This fun, upbeat trio of films were shot in studio, all modelled by Mara Lafontan.

Adorer, 2018 To launch the opening of Forever New's store at Chadstone, Kilogram collaborated with The Reactor to create a short fashion film to be played in store on big screens and in the shopfront windows at the superstore. The clip was shot over two days and saw our crew takeover The George Ballroom in St Kilda and Werribee Mansion with top French model Mara LaFontan fronting the campaign.

Forever New — production still
Forever New — production still
Forever New — production still
Forever New — production still

9-9, 2018