Flexiroam X

Branded content for Flexiroam X, shot guerrilla style in Hong Kong as a McCann-Kilogram collaboration. A bespoke 3D printed, miniature case was produced to attract real-time reactions from locals as the talent strolled through the busy streets of HK Island. Natural light and settings ensured the footage was kept organic and impactful. The film launched the Flexicase, working from McCann's script and storyboards, with tight product close ups held back before the full reveal of the case. Alongside the scripted shots we grabbed extra incidental pick ups around the city to give the edit more texture. Back home we cut and graded it in house, with the voice-over and final sound mix done with Production Alley, and supplied high resolution stills from the shoot to McCann.