Effie Live

Campaign imagery for Effie Live. We shot Effie as the bride on top of the wedding cake, big hair, tiara and veil, mid-gasp as she gets a little too friendly with the cake-topper groom. Set against a turquoise burst of confetti with a sugar rose at her feet, it is loud, cheeky and exactly as subtle as the character. We made it with Mushroom Creative over a single studio day at L1 Studios. The morning after the shoot we had the full set of proofs up for the agency team to choose their selects, which we then took through post-production in house.