Ed Sheeran x Orange

Bringing together global music artist Ed Sheeran and iconic British amplifier brand Orange, this campaign celebrates the connection between artist and instrument. We worked alongside creative director Liam Pethick to help bring the concept to life through a campaign that puts the music front and centre. Balancing the personality of the artist with the character of the Orange brand, the film captures the energy of the collaboration while showcasing the role of Orange amplifiers in shaping the sound of one of the world’s most recognisable musicians.