A brand film for Ortech Industries' Durra Panel, made by Melbourne video production studio Kilogram. Durra Panel turns reclaimed wheat straw into a building panel with serious acoustic, thermal and fire credentials, with no glue, no additives, just heat and pressure. We treated the factory like a stage: projection art playing across the finished stacks, the press line running full tilt, and the product proving itself out in the architecture it ends up living in.
The opening came from a simple idea: imagery of deforestation and destruction projected across the darkened warehouse, a lone silhouette watching, then the lights coming on one by one to reveal the stacked panels. From there the film follows the structure we set out early, the problem in the industry, Durra as the answer, then the benefits that matter.
It is built around interviews with the Durra team and the people who build with the panel, including sustainability advocate Joost Bakker, with drone footage over finished projects and motion graphics carrying the technical detail.
