Colette by Colette Hayman's 2023 Christmas campaign puts the accessories collection in motion under one line, so very you. Bright bags ride city escalators and swing past on denim-clad hips in daylight, then the mood turns to a lamplit hotel room full of sequins, crystal clutches and gold chain bags. Kinetic type in each colourway ties it together, delivered as a campaign film plus a run of shorter edits.
We've made more than one campaign for Colette with Paper Stone Scissors. Shoots run to the agency's motion brief, and from the rushes we cut a main campaign film and a set of 10 second motion bites to one music track. The type is designed by the PSS team around the shots, set at angles to sit with the movement, and laid in once the edit is locked.
