Working with agency Impressive, we’ve helped bring food and flavour to life for Bulla through video content that feels as tempting as the product itself. From crafted recipe videos to the Murray Street x Bulla Ice Cream campaign where we combined studio-shot footage with generative AI, our work aimed to elevate every scoop into a moment worth watching. The result is visual storytelling that feels rich, sensory and playful.
The recipe videos are shot in studio in South Melbourne alongside Mpressive's stills team, with a recipe developer and food stylist cooking each dish on the day. On the Winter Warmers shoot that meant gnocchi bake, creamy onion and thyme chicken, Thai style soup and chicken and leek pie, all captured in a single video day. For Murray Street we cut and finished the flavour videos, Pistachio among them, through to their end frames.
