Brown’s Bows

A how-to that doubles as an ad. For Brown’s Bows and agency The Reactor, we shot a clean bow tie tutorial against a flat grey backdrop, one man in a crisp white shirt working through six numbered steps. Wide frames set up each stage, tight close-ups on the hands show every fold and pull, and a deadpan Fin card lands the finished knot before the Brown’s Bows sign-off. The steps came straight from the Brown's Bows team, who wrote out the tutorial in their own words, starting with the bow around the neck and one side hanging longer. We built the shoot around that list so every step reads clearly on screen, then cut it to work as an online video ad.