A TVC for BIC's Pro Handwriter campaign, made as a McCann-Kilogram production for the leading ballpoint pen company. We captured five little students in different scenarios honing their handwriting skills. Up against a few dummy spits and tantrums, it was a testing day for some of the crew but nothing we couldn't handle.
Made for BIC's Back to School campaign, it started with a script from McCann's creatives, which we turned into a treatment and a shoot plan. We scouted family homes and found one where every scene could be filmed in the one place, so the whole spot could be shot in a single day, with a dad joining the young cast in the final script.
From there we took it through the edit and grade in house, working to a tight post schedule with the agency to land the finished TVC before Christmas.
