AMES Academy

Product education for AMES Australasia, now Griffon, and the brands in its garden and hardware range. Over four years we built AMES Academy, a library of short how-to films that help shoppers choose the right product and use it well at home. For the pots that meant a guide to each material, from terracotta and glazed to lightweight and recycled. For the water features from Northcote Pottery and Tuscan Path, a presenter-led film and a step-by-step install for every feature in the range. For Tuscan Path we also filmed paver and garden edging installs from first cut to finished bed, with social cuts and a teaser for the launch, plus a paver film for a Bunnings outdoor livestream. For Trojan, a run of product films across hammers, saws, pliers, snips and screwdrivers. Every film follows the same simple format, shot by our Melbourne video production team and finished in-house, so the whole library reads as one brand, whichever product it covers.