We headed to the Gold Coast with ATime&Place to shoot legendary surfer Mick Fanning as Australia’s newest literary heavyweight.
His new “book” contains no plot arcs or tortured protagonists, just 18 beer coasters, bound together with binder’s glue, each capable of supporting a full pint.
Produced by our Melbourne-based video production team, the shoot was designed as a streamlined, commercial production with a tight crew, controlled lighting setups, and a relaxed, documentary-style approach that allowed Mick’s performance to feel natural while maintaining a high-end cinematic finish.
Shot for digital and social, the campaign delivers a tongue-in-cheek hero film and a suite of cutdowns that feel effortless, confident, and unmistakably Balter.
